Around 1998, I began to regain an interest in creating freeform architecture. Then the inspirational beauty of the coral reefs I experienced while scuba diving, confirmed my desire to give it a try, again.

An idea for a name for my architectural business that might be cognitive of my aesthetic approach and the fact that the Internet might allow me access to a wide range of possible clients, inspired me to create the Wild Style, Inc. web site.

I liked both the connotations of the wild style name, as well as, its sound combination of wild and style. I also felt that there might be an interest in homes that had aesthetic qualities reminiscent of sea shells or rock grottos or any number of natural phenomena. I felt that whereas potential clients might have difficulty relating to abstract aesthetics, natural objects could be used as a point of departure in creating freeform aesthetics and living environments.

I did receive a great response to the site, but no real clients. I sometimes think that was just as well, as I could not establish a support staff of contractor, structural engineer, and technical draft person, all versed in the use of sprayed concrete construction. And there was no way I was going to subject a client to a design with no established means of building it. So eventually, I realized it was not going to happen, and I resigned myself to sculpting.